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Hi, I'm Edward.

I write about what actually works in B2B sales.

After 15+ years in enterprise sales and helping 100+ startups with go-to-market strategy, I've learned that the best salespeople don't rely on cold outreach.

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FROM Morning Sales <[email protected]>

SUBJECT The AI Cold Call Framework That Closes 3x More Deals

☀️ Morning Sales

Monday, June 9, 2025 · Issue #142 · 2 min read

The AI Cold Call Framework That Closes 3x More Deals

Top reps at Stripe and Databricks aren't winging their cold calls anymore. They're using a simple 3-step AI framework to research, personalize, and open every call with a hook that gets prospects to stay on the line.

TL;DR

Use AI to build a "relevance hook" before every call. Reps who do this see 3x higher connect-to-meeting rates — in 5 minutes of prep.

Step 1 — Research in 60 seconds. Paste the prospect's LinkedIn URL into ChatGPT and ask: "What are their top 3 professional priorities right now?"

Step 2 — Build your hook. Ask the AI: "Write a 2-sentence cold call opener that references [challenge] and ties it to a business outcome we've delivered for similar companies."

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