☀️ 80% got faster. 37% got richer. The gap is a habit, not a tool.

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

GM to the Top 1% ☕

Sunday read. This one is less tactic, more mirror.

The same McKinsey report that has shaped a lot of this week exposes a paradox nobody wants to sit with. 80 percent of organizations report individual productivity gains from AI. Only 37 percent report any measurable EBIT impact, and that number is flat year over year. Just 6 percent qualify as high performers, the ones attributing 5 percent or more of profit to AI.

Everyone got faster. Almost no one got richer. That gap is the whole story of the year.

💡 EVERYONE ADOPTED. FEW COMPOUNDED.

The market is splitting into two speeds and pretending it is one. Large enterprises running agents at scale went from 27 to 40 percent this year. Smaller firms stayed flat at 22. The leaders are pulling away while the pack tells itself it is keeping up because it also has the tools.

Having the tools was never the differentiator. That is the uncomfortable part. When everyone has the same AI, access stops being an edge and becomes table stakes, and the separation moves to something that cannot be purchased: what you do with the capacity it frees up.

Here is the individual version, because the same split runs straight through your career. The tool saves you an hour on your follow-ups. There are two kinds of seller now, and only one question tells them apart: where does that hour go. One rep gives the hour back to the day, ends a little earlier, clears a little more inbox, and stays exactly where they were, just faster. The other rep takes the same hour and puts it into the thing the machine cannot do. A harder conversation. A deal thought through one layer deeper. A skill built for a market that does not exist yet. Same tool. Same hour. Two completely different years, compounding quietly, until one day the gap is too wide to close.

The 6 percent are not the ones with better software. They are the ones who reinvested the time instead of spending it. That is a habit, not a purchase, and it is available to you tomorrow morning at no cost.

🔧 THE REINVESTMENT AUDIT

Four questions for a quiet Sunday.

1. Find your saved hour: Name the one task AI actually took off your plate this year. If you cannot name it, you are talking about AI more than using it.

2. Follow the hour: Where did that time actually go. Be honest. Faster busywork is not compounding. It is just the same day at higher speed.

3. Pick the reinvestment: Choose one thing the machine cannot do, a relationship, a judgment, a skill, and route the saved hour there on purpose next week.

4. Check which speed you are on: Are you using AI to do the same job faster, or to do a bigger job at all. Only one of those shows up in December.

🎯 THIS WEEK'S HOMEWORK

Before the week starts, decide where next week's saved hour goes, and write it down. Not "be more productive." One specific thing the tool cannot do, that you will do with the time it gives back. That single decision is the entire difference between the 80 percent and the 6.

❓ QUESTION OF THE DAY

The hour AI saved you last week, where did it actually go?

Reply with the honest answer. The gap between the answer you want and the true one is the work.

See you tomorrow.

Edward

Founder, Morning Sales

P.S. The reps who compound reinvest the saved hour into judgment, not just speed. The 500 AI Sales Prompts manual is built to buy back that hour in the first place, the follow-ups, recaps, and audits that used to eat your afternoon, so the time is there to spend on the work that actually separates you. 27 dollars: https://store.edwardgorbis.com