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Unlocking $2.1 Trillion in Energy Potential
One company has developed a technology that extracts valuable resources from coal without burning it. From jet fuel to diesel and more, Frontieras North America has the potential to address $2.1 trillion in annual markets*.
It’s similar to when John D. Rockefeller commercialized oil refining technology. If Frontieras captures just 2% of the global coal market, they would position themselves as the global leader in the space.
They just broke ground for their $850 million flagship facility and reserved the ‘FASF’ NASDAQ ticker. Don’t miss your chance to join the next phase of growth: invest in Frontieras before the opportunity ends on August 27.
Frontieras is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained from: invest.frontieras.com. Reservation of the ticker symbol is not a guarantee that we will be listed on the NASDAQ. Listing on the NASDAQ is subject to approvals. Sources* The global market for our products is worth a combined value of over $2.1 trillion.
GM to the Top 1% ☕
There is a Gartner projection making the rounds that reads like a warm blanket. By 2030, 75 percent of B2B buyers will prefer sales experiences that put humans first for complex, high stakes purchases.
I have watched reps share it like a pardon. See, the humans win in the end.
Read the fine print before you relax. Buyers will prefer humans after AI has handled everything routine, which means the human touch is being repriced, not restored. It is becoming the premium tier of the buying experience. And premium tiers have entry requirements.
💡 BUYERS WILL PREFER HUMANS. NOT ALL HUMANS. NOT MOST.
Here is the hot take. The pendulum headline is a trap, because the human buyers will prefer in 2030 is not the median rep of 2026.
Think about what the machine will already have given that buyer by the time a human enters. Instant answers, clean comparisons, honest pricing math, zero small talk. The human who follows that act cannot be a walking FAQ with a calendar link. The bar for deserving the meeting went up precisely because the machine made the easy parts free.
The humans who clear the bar bring the three things the machine still cannot. Judgment under ambiguity, when the buyer's own data points in two directions. Accountability, a person who owns the outcome after the contract is signed. And political navigation, reading the room the org chart does not show. If your daily work is not visibly building those three, the pendulum swinging back toward humans will swing past you. Preference for humans is real. It is also a filter.
🔧 THE PREMIUM TIER QUALIFICATION
Four ways to become the human the 2030 buyer asks for.
1. Sell your judgment, not your access: In every deal this quarter, put one written recommendation on the table that a machine would not make. Take a position. Sign it.
2. Own an outcome publicly: Pick one live customer and attach your name to a measurable result two quarters out. Accountability is the rarest feature in the market.
3. Practice the political read: After each multi stakeholder call, write the one sentence nobody said out loud. Review weekly. This is a trainable muscle and almost nobody trains it.
4. Let the machine do the routine perfectly: Automate your follow ups, notes, and research without apology. Every routine hour reclaimed is an hour invested in the tier buyers will pay for.
🎯 THIS WEEK'S HOMEWORK
Ask one trusted customer a question that will sting. If my product existed but I did not, what would you miss? If the answer is a list of tasks, you are automatable. If the answer names your judgment, you are premium tier. Either answer is a gift, because you have four years to act on it.
❓ QUESTION OF THE DAY
What is one call from the last month where a buyer needed you specifically, not a rep generally?
Reply with the moment. I am collecting proof the premium tier exists.
See you tomorrow.
Edward
Founder, Morning Sales
P.S. Step four is the multiplier. The 500 AI Sales Prompts manual is the fastest way I know to hand the routine 80 percent of your job to the machine so you can charge for the 20 percent buyers will prefer humans for. 27 dollars: https://store.edwardgorbis.com