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GM to the Top 1% ☕

A rep on my team opened her laptop yesterday and said "I have not touched my CRM in three days." Not because she was slacking. Because she was letting the prompts do it.

She runs 7 prompts on repeat. Monday logs last week's calls. Tuesday rewrites her top 10 account summaries. Wednesday pulls risk flags. Thursday drafts the forecast notes. Friday cleans the next step field.

Six hours back every week. Her manager stopped asking for hygiene. Started asking what she was going to do with the time.

💡 YOUR CRM IS NOT A DATABASE. IT IS A SURFACE.

Here is the misread. Reps think of the CRM as a filing cabinet. The AI-leveraged rep treats it as a surface that the agent writes to.

Enterprises that wired Claude or ChatGPT directly to their CRM via MCP reported a 42% drop in CAC last quarter. That number is not about the model. It is about the workflow. When the agent reads and writes to the same surface the rep already lives in, the rep stops switching tabs. The prompt becomes the workflow.

The winning reps are running 5 to 7 prompts that live one keystroke away from the opportunity record. Not in a separate doc. Not in a browser. At the record.

If your prompts live in a Notion doc you will run them twice and forget. If your prompts live at the record, you will run them every day.

🔧 THE 7 PROMPTS THAT GAVE MY TEAM 6 HOURS A WEEK

Steal these. Paste them into whatever AI your company lets you use. Tag each one to a CRM stage.

1. The Call Debrief (5 min): "Summarize this transcript in 6 bullets. Separate what the buyer said from what I inferred. Flag every next-step they committed to."

2. The Account Brief (7 min): "Read these 3 press releases and the 10-K excerpt. Give me 3 'something changed' bullets tied to a pain my product solves."

3. The Champion Scorecard (4 min): "Grade my champion on the Force Management MEDDICC card. Call out the lowest-scoring letter and one question that would raise it."

4. The Renewal Risk Scan (6 min): "Read the last 90 days of email thread. Score renewal risk 1 to 5. List every red flag and every green flag with a quote."

5. The Forecast Language (3 min): "Based on the note 'last next step,' classify this deal as Commit, Best Case, or Pipe. Show your reasoning in 3 lines."

6. The Next-Step Rewrite (2 min): "Rewrite this CRM next step so a new AE could pick up the deal tomorrow. Must include owner, action, and date."

7. The Weekly Focus (5 min): "Given these 15 open opportunities, which 3 should I spend Tuesday on and why. One sentence per pick."

🎯 THIS WEEK'S HOMEWORK

Pick one prompt. Not seven. One. Use it on your top deal before your 1:1 this week. Reply with which prompt and what it surfaced.

QUESTION OF THE DAY

Which CRM task do you most resent, and what would change if an agent did it before you woke up?

Reply. I am collecting these for next week's issue.

See you tomorrow.

Edward

Founder, Morning Sales

P.S. If you want me to audit your prompt library and show you which 3 are doing the heavy lifting, I keep 2 hours a week open for 1:1 prompt audits. Book a session here ($500).

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