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Oliver Buchannon
Edward Gorbis
If I were entering enterprise sales today, I'd make exactly one bet.

Jun 21, 2026

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2 min read

If I were entering enterprise sales today, I'd make exactly one bet.

15 years. $500M closed. One career move I would make right now if I were starting over in 2026.

Edward Gorbis
Edward Gorbis
The sellers winning with AI don't have the best tools. They have the best judgment.

Jun 20, 2026

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2 min read

The sellers winning with AI don't have the best tools. They have the best judgment.

After three years watching enterprise AI adoption up close, here's what actually separates the top 1% from everyone who bought the same tech.

Edward Gorbis
Edward Gorbis
500 AI prompts for sellers navigating the agent era. One comment gets them.

Jun 19, 2026

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2 min read

500 AI prompts for sellers navigating the agent era. One comment gets them.

Agentic buyers. AI-reviewed proposals. AEs running their own pipeline. These 500 prompts work across every new scenario.

Edward Gorbis
Edward Gorbis
Your AE is the new SDR. Nobody wants to say it.

Jun 18, 2026

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2 min read

Your AE is the new SDR. Nobody wants to say it.

Agentic AI didn't eliminate the SDR role. It promoted it upward. And the top AEs are already running their own pipeline.

Edward Gorbis
Edward Gorbis
Gong just crossed $500M ARR. Here's the one number that actually matters for you.

Jun 17, 2026

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2 min read

Gong just crossed $500M ARR. Here's the one number that actually matters for you.

The 77% revenue-per-rep stat is real. But most enterprise sellers are reading it completely backwards.

Edward Gorbis
Edward Gorbis
I watched $2.1M evaporate because I sold to the wrong person.

Jun 16, 2026

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2 min read

I watched $2.1M evaporate because I sold to the wrong person.

The call went perfectly. The deal died in a room I was never in. Here's the lesson I've never shared publicly.

Edward Gorbis
Edward Gorbis
Your buyer's AI reviewed your deck before they opened it.

Jun 15, 2026

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2 min read

Your buyer's AI reviewed your deck before they opened it.

Agentic procurement is live at the Fortune 500. Here's how top enterprise sellers are adapting before their quota catches them.

Edward Gorbis
Edward Gorbis
☀️ Sunday: I asked my daughter to draw what I do. She drew a microphone.

Jun 14, 2026

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2 min read

☀️ Sunday: I asked my daughter to draw what I do. She drew a microphone.

AI prepares you. Conviction closes the deal. The sellers at 120% have figured out how to use both — and when to put one down.

Edward Gorbis
Edward Gorbis
☀️ Saturday read: your enablement stack just consolidated without you.

Jun 13, 2026

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2 min read

☀️ Saturday read: your enablement stack just consolidated without you.

Seismic absorbed Highspot. Clari runs Salesloft. When your tools merge, your process gaps get exposed. Here's what operators do first.

Edward Gorbis
Edward Gorbis
☀️ 500 AI prompts. One quarter. $1.2M in closed-won.

Jun 12, 2026

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2 min read

☀️ 500 AI prompts. One quarter. $1.2M in closed-won.

The exact research, discovery, and follow-up prompts top 1% enterprise sellers are running right now. $27. Instant download.

Edward Gorbis
Edward Gorbis
☀️ The teams beating quota aren't running AI SDRs. They're running AI coaches.

Jun 11, 2026

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2 min read

☀️ The teams beating quota aren't running AI SDRs. They're running AI coaches.

Full automation is failing across the board. Human-in-the-loop AI is winning 3:1. Here's what the data says and what to actually build.

Edward Gorbis
Edward Gorbis
☀️ Gong just built what your enablement team was supposed to build.

Jun 10, 2026

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2 min read

☀️ Gong just built what your enablement team was supposed to build.

Mission Andromeda drops AI call coaching and a unified deal console. Most sales leaders don't know yet. Here's your fast brief.

Edward Gorbis
Edward Gorbis
☀️ I lost a $3M deal because I only knew one person in the room.

Jun 9, 2026

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2 min read

☀️ I lost a $3M deal because I only knew one person in the room.

Your champion can love you and still not save you. The multi-stakeholder framework that changed how I sell enterprise.

Edward Gorbis
Edward Gorbis
☀️ The AI SDR your team just bought is destroying your sender score.

Jun 8, 2026

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2 min read

☀️ The AI SDR your team just bought is destroying your sender score.

You didn't buy pipeline automation. You bought a deliverability bomb. Here's what the top 1% do instead.

Edward Gorbis
Edward Gorbis
☀️ PwC just trained 30,000 people on Claude. Your buyer's advisor already runs AI.

Jun 7, 2026

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2 min read

☀️ PwC just trained 30,000 people on Claude. Your buyer's advisor already runs AI.

When your champion's Big 4 partner moves, the deal landscape shifts. Here's what it means for every enterprise rep right now.

Edward Gorbis
Edward Gorbis
☀️ In 57 days, AI disclosure is mandatory in the EU. Here's how to turn it into a close.

Jun 6, 2026

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2 min read

☀️ In 57 days, AI disclosure is mandatory in the EU. Here's how to turn it into a close.

August 2, 2026. Every AI-assisted call requires disclosure. The reps who get ahead of this aren't losing deals. They're using it as a trust signal.

Edward Gorbis
Edward Gorbis
☀️ Your tech stack just consolidated again. 500 prompts that don't depend on any platform.

Jun 5, 2026

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2 min read

☀️ Your tech stack just consolidated again. 500 prompts that don't depend on any platform.

Clari bought Salesloft. Another $450M in ARR merged. The reps winning in 2026 aren't waiting for the dust to settle.☀️

Edward Gorbis
Edward Gorbis
☀️ You've been selling to your champion. 12 other people are deciding the deal.

Jun 4, 2026

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2 min read

☀️ You've been selling to your champion. 12 other people are deciding the deal.

Forrester says the average complex enterprise purchase now involves 13 internal stakeholders. There's a 14th. They showed up in the last two years.

Edward Gorbis
Edward Gorbis
☀️ Gong's 77% revenue stat. What it actually measures and how to be in it.

Jun 3, 2026

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2 min read

☀️ Gong's 77% revenue stat. What it actually measures and how to be in it.

7.1 million opportunities, 3,613 companies, and one number everyone is quoting wrong.

Edward Gorbis
Edward Gorbis
☀️ I ran full AI automation for one quarter. Here's what it cost me.

Jun 2, 2026

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2 min read

☀️ I ran full AI automation for one quarter. Here's what it cost me.

Not a cautionary tale. A data set. The number that surprised me most had nothing to do with revenue.☀️

Edward Gorbis
Edward Gorbis
☀️ Your AI SDR isn't building pipeline. It's destroying your sender score.

Jun 1, 2026

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2 min read

☀️ Your AI SDR isn't building pipeline. It's destroying your sender score.

Email reply rates just hit a 7-year low. The reps I talk to are shocked. The math isn't complicated once you see it.

Edward Gorbis
Edward Gorbis
☀️ I asked my daughter what 'work' means. Her answer rewrote my Monday.

May 31, 2026

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2 min read

☀️ I asked my daughter what 'work' means. Her answer rewrote my Monday.

She was eating cereal in pajamas. The answer she gave me at 7:43am Sunday became the operating system I am bringing into the new month. It also explains why most reps are exhausted.

Edward Gorbis
Edward Gorbis
☀️ Saturday read: the top 1% don't catch up on Saturday. They set the wedge.

May 30, 2026

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2 min read

☀️ Saturday read: the top 1% don't catch up on Saturday. They set the wedge.

Most reps spend Saturday clearing inbox debt. The 1% spend 47 minutes writing the one sentence that will move every deal next week. Here is the Saturday wedge most reps will never run.

Edward Gorbis
Edward Gorbis
☀️ 12 buyer-led discovery prompts that pulled $1.2M in closed-won last quarter

May 29, 2026

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2 min read

☀️ 12 buyer-led discovery prompts that pulled $1.2M in closed-won last quarter

I pulled the 12 prompts top reps run before every first call out of the 500 pack. Model audit, stale-sentence finder, decision-criteria pull, executive briefing, clarification commit. Free preview inside.

Edward Gorbis
Edward Gorbis
☀️ Your AI SDR is not a pipeline strategy. It is a deliverability detox.

May 28, 2026

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2 min read

☀️ Your AI SDR is not a pipeline strategy. It is a deliverability detox.

AI SDR tools churn at 50 to 70% in 90 days. Reply rates collapsed from 8.5% in 2019 to 3.4% in 2026. The reps winning are using AI as a research engine, not a sending engine. Here is the swap.

Edward Gorbis
Edward Gorbis
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