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Oliver Buchannon
Edward Gorbis
☀️ I missed bedtime for a 1:1 a four-minute prompt could have run

May 12, 2026

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2 min read

☀️ I missed bedtime for a 1:1 a four-minute prompt could have run

45% of reps now rate coaching as below average, up from 29% last year. Managers spend 13 hours a week on it. Here is the four-minute 1:1 brief I run before every Tuesday.

Edward Gorbis
Edward Gorbis
☀️ 88% of AI agent pilots never ship. The top 12% don't pilot at all.

May 11, 2026

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2 min read

☀️ 88% of AI agent pilots never ship. The top 12% don't pilot at all.

Composio's 2026 study put a number on it. 41% of enterprises rolled back at least one production agent last year. Here is the four-step protocol the 12% who actually ship are running this Monday.

Edward Gorbis
Edward Gorbis
☀️ The Sunday question my daughter taught me to ask my pipeline

May 10, 2026

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2 min read

☀️ The Sunday question my daughter taught me to ask my pipeline

A glass of milk. A five-year-old's why-loop. The 12-minute Sunday ritual that turned a stalled $1.4M deal back into a yes and the script you can run before your week opens.

Edward Gorbis
Edward Gorbis
☀️ The follow-up email is the most underpriced AI use case in sales

May 9, 2026

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2 min read

☀️ The follow-up email is the most underpriced AI use case in sales

Most reps point AI at the cold open. The real lever is the email that goes out 11 minutes after a discovery call. Why the mid-funnel is where this quarter's quota gets made.

Edward Gorbis
Edward Gorbis
☀️ 81% of teams now use AI. The 19% won't be sales teams in 18 months.

May 8, 2026

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2 min read

☀️ 81% of teams now use AI. The 19% won't be sales teams in 18 months.

1.3x revenue lift for AI-fluent teams. 83% of B2B leaders increasing AI spend in 2026. The five prompts I would run before any close call this Monday and where to grab the rest.

Edward Gorbis
Edward Gorbis
☀️ 75% of buyers want humans back. Your AI just made you valuable.

May 7, 2026

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2 min read

☀️ 75% of buyers want humans back. Your AI just made you valuable.

Gartner just reversed itself. Buyers are quietly demanding the opposite of what you bought to replace them. The career play hiding in their pullback and what to do this quarter.

Edward Gorbis
Edward Gorbis
☀️ 7 signal prompts that pulled 32% reply rates last week

May 6, 2026

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2 min read

☀️ 7 signal prompts that pulled 32% reply rates last week

Templated AI gets you 1-5%. Signal-anchored gets you 25-40%. Same prompt engine, different fuel. Steal these seven before your competitor does.

Edward Gorbis
Edward Gorbis
☀️ Sunday reset: the quiet question that built my career

May 3, 2026

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1 min read

☀️ Sunday reset: the quiet question that built my career

Sunday pancakes. A five-year-old's question. The 15-minute ritual that compounds 520 named skill reps over a decade and quietly builds the moat no manager can give you.

Edward Gorbis
Edward Gorbis
☀️ Saturday read: the one dashboard your VP actually cares about

May 2, 2026

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1 min read

☀️ Saturday read: the one dashboard your VP actually cares about

Most reps optimize the top of the funnel. The CRO I learned from only looked at one number on Monday morning. Stage 3 to stage 4 conversion. That is 70% of your number.

Edward Gorbis
Edward Gorbis
☀️ The playbook your manager forgot to give you

May 1, 2026

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2 min read

☀️ The playbook your manager forgot to give you

142% of quota and her manager has no idea what changed. The 5% of reps who built their own AI playbook are quietly running away with the leaderboard.

Edward Gorbis
Edward Gorbis
☀️ 40% of AI pilots died in Q1. The next 40% are already dead.

Apr 30, 2026

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2 min read

☀️ 40% of AI pilots died in Q1. The next 40% are already dead.

$2.1M burned, six months gone, one bullet on the slide. Why the next wave of AI failures will look identical to the last one and how to pass the Post-it Test before you spend another dollar.

Edward Gorbis
Edward Gorbis
☀️ 7 CRM prompts that give you back 6 hours a week

Apr 29, 2026

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2 min read

☀️ 7 CRM prompts that give you back 6 hours a week

She has not touched her CRM in three days, and her forecast is the cleanest on the team. The 7-prompt cadence that runs your CRM for you.

Edward Gorbis
Edward Gorbis
☀️ The three-prompt ritual that saved my Tuesday

Apr 28, 2026

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2 min read

☀️ The three-prompt ritual that saved my Tuesday

Seven years of CRM panic killed in 22 minutes. The three-prompt morning loop that turned my worst day of the week into my highest-output one.

Edward Gorbis
Edward Gorbis
☀️ 40% of AI SDR pilots just got killed. Here's what the top 15% do differently.

Apr 27, 2026

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2 min read

☀️ 40% of AI SDR pilots just got killed. Here's what the top 15% do differently.

0.4% reply rates, hallucinated VP names, killed contracts. Why fully autonomous AI SDR is a dead category, and the hybrid stack that actually books meetings.

Edward Gorbis
Edward Gorbis
☀️ I lost a $2.3M deal because I talked too much

Apr 26, 2026

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2 min read

☀️ I lost a $2.3M deal because I talked too much

Forty seven slides. A perfect pitch. And a CTO who looked at his phone 40 minutes in. Here is what that meeting taught me about selling.

Edward Gorbis
Edward Gorbis
☀️ The 6-step system for selling with AI (not against it)

Apr 25, 2026

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2 min read

☀️ The 6-step system for selling with AI (not against it)

The hybrid approach is 3.7x more effective than pure human or pure AI selling. Here is how to build it into your week.

Edward Gorbis
Edward Gorbis
☀️ 42% quota attainment three years running

Apr 24, 2026

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2 min read

☀️ 42% quota attainment three years running

The industry keeps adding tools and headcount but the number will not move. Here is what actually needs to change.

Edward Gorbis
Edward Gorbis
☀️ 5 buying signals hiding in plain sight

Apr 23, 2026

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3 min read

☀️ 5 buying signals hiding in plain sight

I closed $14M last quarter by watching for signals most sellers completely ignore. Here are the five that matter most.

Edward Gorbis
Edward Gorbis
☀️ The real threat to your sales career is not AI

Apr 21, 2026

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2 min read

☀️ The real threat to your sales career is not AI

46% of sales orgs are in full AI adoption. The reps inside those orgs are doing 40% more pipeline. Here is what that means for you.

Edward Gorbis
Edward Gorbis
☀️ 74% of AI’s value is going to 20% of companies

Apr 20, 2026

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1 min read

☀️ 74% of AI’s value is going to 20% of companies

PwC’s new study reveals who’s actually winning the AI race in sales, and what separates the top 20% from everyone else.

Edward Gorbis
Edward Gorbis
☀️ Tomorrow morning the doors open. Read this first.

Apr 19, 2026

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6 min read

☀️ Tomorrow morning the doors open. Read this first.

One newsletter to launch. 50 Founder seats. Here is what happens in your first hour inside Premium.

Edward Gorbis
Edward Gorbis
☀️ The 7-minute discovery brief that replaced my Tuesday mornings

Apr 18, 2026

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6 min read

☀️ The 7-minute discovery brief that replaced my Tuesday mornings

I used to spend two hours building briefs before discovery calls. Now I run a skill and it ships before my coffee cools.

Edward Gorbis
Edward Gorbis
☀️ The sales tool you should never install

Apr 17, 2026

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2 min read

☀️ The sales tool you should never install

Most sales tools become shelfware in 14 days. The one pattern that separates the ones that stick from the ones that die.

Edward Gorbis
Edward Gorbis
☀️ The account intelligence move that saved a $4.2M deal

Apr 16, 2026

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2 min read

☀️ The account intelligence move that saved a $4.2M deal

The average enterprise account has 2.3 stakeholder changes per quarter. Most sellers find out during the call. Here is the move that flips that.

Edward Gorbis
Edward Gorbis
☀️ 3 AI workflows that gave me back 6 hours every week

Apr 15, 2026

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4 min read

☀️ 3 AI workflows that gave me back 6 hours every week

I used to spend Sunday nights prepping for Monday. These 3 AI workflows changed everything.

Edward Gorbis
Edward Gorbis
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