Sponsored by
Cap table management that puts your business first
Managing your cap table doesn’t have to be complex. Pulley simplifies equity management for Founders and CFOs with intuitive workflows, accurate, audit-ready reporting, and predictable pricing—so you can plan and scale without surprises. Onboard in days, not weeks, and rely on responsive, expert support every step of the way.
From issuing grants to 409A valuations or ASC 718 reporting, Pulley gives you the clarity to manage equity, make decisions, and get back to work. Experience a platform built for business owners and finance teams: transparent, reliable, and designed to put your company first.
GM to the Top 1% ☕
Three months ago, a VP of Sales told me he had "solved pipeline" with an AI SDR.
Last week, he told me his domain was blacklisted. His top rep's emails weren't landing. Proposals were going to spam. A $2.8M renewal was in jeopardy because no one in procurement could find the paperwork.
That's not an edge case. That's the pattern.
The AI SDR didn't fail to build pipeline. It torched the pipeline the humans were already building.
💡 THE DELIVERABILITY TRAP NOBODY IS TALKING ABOUT
Here is the math most sales leaders miss when they plug in an AI SDR.
Your AI SDR sends 500 emails a day. At a 12% bounce rate, you are generating 60 hard bounces every 24 hours. Do that for 10 days and you have blown past every ISP threshold that matters. Google and Microsoft start routing your entire domain's traffic to spam. Not just the AI SDR's traffic. All of it.
50 to 70% of teams that buy AI SDRs churn within three months. The most common reason isn't bad AI. It's that nobody ran basic deliverability hygiene before turning on a firehose of automated sends.
Volume without verification isn't pipeline. It's a deliverability detox waiting to happen.
🔧 THE AI OUTREACH TRIAGE FRAMEWORK
Before any AI-assisted outreach goes out, run this four-step check.
1. Verify Intent First: Only deploy AI outreach to contacts with a verifiable intent signal in the last 30 days.
2. Verify Email Before Send: Target sub-3% bounce rate. If you are over that, stop the sequence.
3. Cap Daily Volume Per Domain: Never send more than 200 emails per day per domain. Warm new subdomains for six weeks first.
4. Human Takeover at First Reply: The moment a prospect replies, a human takes over. The handoff is the product.
🎯 THIS WEEK'S HOMEWORK
Pull your last 30 days of outbound email data and check your bounce rate by domain. If any domain is above 5%, pause all AI-assisted sequences today. Fix list hygiene first.
❓ QUESTION OF THE DAY
Has your team deployed AI-assisted outreach in the last 12 months? What happened to your reply rates after the first 60 days?
Hit reply and tell me what you are seeing. I read every response.
☕ Share Morning Sales & Earn Rewards
You have referred {{rp_num_referrals}} readers so far. You need {{rp_num_referrals_until_next_milestone}} more to hit your next reward. Share your link: {{rp_referral_hub_url}}
See you tomorrow.
Edward
Founder, Morning Sales
P.S. I built 500 AI-powered sales prompts that run on verified intent. Designed for enterprise discovery, follow-up, and multi-stakeholder mapping. $27. 2,800+ sellers have grabbed them: https://www.edwardgorbis.com/products/500-ai-powered-prompts-for-elite-sales-professionals