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☀️ Ungoverned AI will cost B2B companies over 10 billion this year.

Jul 15, 2026

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2 min read

☀️ Ungoverned AI will cost B2B companies over 10 billion this year.

89% of revenue teams use AI. Around 24% have actually deployed it safely. The gap between those numbers is the exact place a prepared seller wins the room.

☀️ My safest deal of the year vanished in one Slack message.

Jul 14, 2026

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2 min read

☀️ My safest deal of the year vanished in one Slack message.

The champion loved us, replied in minutes, and told me it was a done deal. Then he took another job. Here is what I should have built while I still had the room.

☀️ Single-threaded deals win 5% of the time. No model fixes that.

Jul 13, 2026

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2 min read

☀️ Single-threaded deals win 5% of the time. No model fixes that.

You bought AI to send more messages. The deals that actually close are won on relationship coverage a machine cannot manufacture. Here is the math nobody wants to run.

☀️ Everything that can be automated is being automated. Here is what is left.

Jul 12, 2026

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2 min read

☀️ Everything that can be automated is being automated. Here is what is left.

The market is quietly re-pricing one thing upward while it automates everything around it. A slower Sunday read on the part of this job worth building for the next decade.

☀️ Saturday read: the deal room is going agentic. Here is the human's new job.

Jul 11, 2026

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2 min read

☀️ Saturday read: the deal room is going agentic. Here is the human's new job.

A startup just raised 60M to let seller and buyer agents run deals end to end. When machines handle progression, the two things left for you are the two that pay the most. A weekend operator read.

☀️ Walk into discovery already knowing what their AI told them.

Jul 10, 2026

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2 min read

☀️ Walk into discovery already knowing what their AI told them.

A rep with no AI prep shows up with one hand tied. The winning move is arriving already inside the buyer's research. These are the exact prompts I use to do it.

☀️ Your next negotiation is against a bot that is paid to never blink.

Jul 9, 2026

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2 min read

☀️ Your next negotiation is against a bot that is paid to never blink.

Procurement just went agentic. Walmart and others now run AI agents that negotiate contracts autonomously. Discounting on instinct against a machine is a losing game. Here is the new edge.

☀️ Your buyer has never felt more confident. Or made worse decisions.

Jul 8, 2026

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2 min read

☀️ Your buyer has never felt more confident. Or made worse decisions.

AI made buyers feel certain. It did not make them right. That gap is the single biggest opening a human seller has in 2026. Here is how to sell into it.

☀️ A buyer knew my product better than I did. On the first call.

Jul 7, 2026

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2 min read

☀️ A buyer knew my product better than I did. On the first call.

He had read more about us than I had prepared. The old discovery script died in that room. Here is the exact moment I felt it go, and what I do differently now.

☀️ 67% of your buyers decided before they ever booked the call with you.

Jul 6, 2026

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2 min read

☀️ 67% of your buyers decided before they ever booked the call with you.

They ran their own discovery with AI, priced three competitors, and built a shortlist before you said a word. Here is what your first call is actually for now.

☀️ The half-year verdict: the market punished volume and paid for judgment.

Jul 5, 2026

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2 min read

☀️ The half-year verdict: the market punished volume and paid for judgment.

Six months of data all point the same direction. Doing more got cheaper and worth less. Choosing better got scarcer and worth more. A quiet Sunday read on which seller to become.

☀️ Saturday read: AI fluency is the new executive presence. Speak it or become it.

Jul 4, 2026

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2 min read

☀️ Saturday read: AI fluency is the new executive presence. Speak it or become it.

AI just moved out of the side tab and into the room where work gets delegated. The sellers who can operate it in front of a buyer are pulling ahead. The rest are becoming the line item.

☀️ The gap between a 2.4% reply rate and a 6% one is not the model. It is this.

Jul 3, 2026

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2 min read

☀️ The gap between a 2.4% reply rate and a 6% one is not the model. It is this.

Top-quartile sellers more than double the median reply rate using the same AI everyone else has. The difference fits in a PDF, and it is the one I built my own outbound on.

☀️ 89% of orgs adopted AI. 24% actually deployed it. The rest is theater.

Jul 2, 2026

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2 min read

☀️ 89% of orgs adopted AI. 24% actually deployed it. The rest is theater.

Your buyer can tell which side of that gap you are on inside the first two minutes of a call. Most reps are performing transformation, not running it. Here is the tell.

☀️ The fully automated sales pod made the least pipeline in the building.

Jul 1, 2026

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2 min read

☀️ The fully automated sales pod made the least pipeline in the building.

Three pod types, one quarter, one clear loser. The pure-AI setup everyone is racing toward produced a third of what a human with leverage did. The numbers are not close.

☀️ I 6x'd my activity in one quarter. My number went down. Here is what I missed.

Jun 30, 2026

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2 min read

☀️ I 6x'd my activity in one quarter. My number went down. Here is what I missed.

My cost per opportunity was falling and I thought I was winning. The one number I stopped looking at was the one that actually paid me. A confession from a quarter I would like back.

☀️ AI adoption hit 89%. Quota attainment fell to 42%. That is not a coincidence.

Jun 29, 2026

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2 min read

☀️ AI adoption hit 89%. Quota attainment fell to 42%. That is not a coincidence.

Everyone blames the market for the worst quota numbers in a decade. The data points somewhere far more uncomfortable, and it has your name on it. Here is what AI actually exposed.

☀️ The half closes Tuesday. The reps who won it did not work harder. They paid closer attention.

Jun 28, 2026

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2 min read

☀️ The half closes Tuesday. The reps who won it did not work harder. They paid closer attention.

H1 is almost gone. Before you sprint into the second half, here is the one pattern that separated the sellers who hit from the ones who grinded and missed.

☀️ Your buyer's IT team is choosing an AI platform this quarter. Most reps cannot name one.

Jun 27, 2026

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2 min read

☀️ Your buyer's IT team is choosing an AI platform this quarter. Most reps cannot name one.

Google just renamed Vertex AI and declared the agentic cloud. While vendors fight over platforms, the seller who can speak agent infrastructure walks in as the advisor.

☀️ 500 prompts that turn AI from a slop machine into a signal machine.

Jun 26, 2026

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2 min read

☀️ 500 prompts that turn AI from a slop machine into a signal machine.

Generic prompts produce generic outputs, and in enterprise sales generic is invisible. These are the exact prompts I use for account-specific, signal-based selling. $27.

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